Research
Our Research Area has extensive experience in qualitative and quantitative research, both in the public and private areas.
SOURCE OF INFORMATION | TRADITIONAL | INTERNET |
---|---|---|
PRIMARIES | ||
Quantitative | SURVEY PANELS | SURVEY PANELS |
Qualitative | IN-DEPTH INTERVIEWS FOCUS GROUP |
FORUMS CHAT FOCUS ONLINE |
Purchase Simulation | MYSTERY SHOPPER | MYSTERY SHOPPER |
SECONDARIES | ||
Clients | DB ANALYSIS TRANSACTIONAL DATAMINING |
WEB ANALYSIS GOOGLE ANALYTICS |
External | DB EXTERNAL | MARKET SHARE COMPETITION ANALYSIS |