Services

Research

Our Research Area has extensive experience in qualitative and quantitative research, both in the public and private areas.

SOURCE OF INFORMATION TRADITIONAL INTERNET
PRIMARIES
Quantitative SURVEY PANELS SURVEY PANELS
Qualitative IN-DEPTH INTERVIEWS
FOCUS GROUP		 FORUMS
CHAT
FOCUS ONLINE
Purchase Simulation MYSTERY SHOPPER MYSTERY SHOPPER
SECONDARIES
Clients DB ANALYSIS
TRANSACTIONAL DATAMINING		 WEB ANALYSIS
GOOGLE ANALYTICS
External DB EXTERNAL MARKET SHARE
COMPETITION ANALYSIS
Learn more about the services we offer:
FACTORY
CONSULTING
DATA QUALITY
COMMUNICATION AND PUBLIC AFFAIRS
CULTURAL CHANGE
INNOVATION

Some of our services:

MAIN OBJECTIVES OF OUR RESEARCH:

  • Get to know satisfaction as regards products and services
  • Perceive opportunities and threats
  • Understand future trends
  • Investigate the different markets and the composition of their segments
  • Search the positioning and image of products and services
  • Know the key values ​​of each business
  • Understand the requirements and demand of users / clients

WE APPLY THE FOLLOWING METHODOLOGIES:

  • Quantitative research.
  • Samples assembly.
  • Panels assembly.
  • Positioning Analysis.
  • Analysis of habits and customs.
  • Market estimation and planning.
  • Segmentation analysis and Cluster.
  • Project evaluation.
  • Testing of new products.
  • Image, products, and services studies.
  • Measuring of customer and employee satisfaction.
  • Qualitative research.
  • Data Mining: Analysis of Databases, Prediction of future demands, database segmentation, Customer Profile.

WE USE THE FOLLOWING TECHNIQUES:

  • Surveys implemented by Internet
  • Face to face surveys
  • CATI phone surveys
  • IP phone surveys
  • In depth surveys
  • Analysis of online Perception
  • Data mining
  • Focus Group
  • Mystery Shopper
  • Creating and using panels

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